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11 massively doable ways to increase conversions with better forms

Convince & Convert

That sentiment – all too common – is a conversion rate crusher. Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue. This is the same as skip logic on surveys, but used in forms.

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B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Brand Sentiment. Building Trust.

B2B 144
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

NLP systems are still not good at detecting the sentiment of text or spoken word. Evolutionary computing is coming up with solutions to problems where we don’t have any sample results we could use to help. mobile monkey ) which allow you to easily create a chatbot. NLP and Sentiment Analysis can really help in this area.

Marketing 109
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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Sample review: “Need software to manage your editorial calendar, check out divvyhq.” ” — Oktopost.

Tools 201
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The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Buffer is a great automation tool. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies.