How to create a must-see social content strategy with trendspotting
Sprout Social
JANUARY 5, 2021
For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. Let’s say there’s a particular type of post or content (think: influencers, UGC) that drives a ton of engagement.
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