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How to come up with social media content using feedback from your silent fans

Sprout Social

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. Listen to learn what your audience really cares about.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. This is usually the majority of your audience.

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What is BeReal? Your Guide to the Newest Social Media App

Hootsuite

And if you’re a lurker, you’re out of luck. Hootsuite lets you edit and schedule posts across networks, monitor sentiment, engage your audience, measure results, and more — all from a single dashboard. You can still use the app, but you won’t be able to see any of your friends’ photos without posting your own.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply. —M—. Sentiment is a way of describing the way people feel about your brand on social media. Learn more : A Guide to Social Media Sentiment (Includes 5 Sentiment Analysis Tools).

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time. Looking to track sentiment across different social platforms? What is a lurker on Reddit? Try Keyhole. Downvotes work in the opposite direction.

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