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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. What About the Silent Lurkers? My target and ideal client includes small business owners up to Fortune 10 brand CMOs, directors and leaders. Facebook 2018 is all About Engagement.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Des is co-author of LinkedIn for Recruiting, now in its second edition and an e-book for small businesses, 7 Step Business Blog, recently translated into Mandarin Chinese. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter is Disproportionately Popular with African Americans Forrester’s Tamara Barber recently published a report showing Hispanic usage of Facebook and other social networks far outpacing usage by non-Hispanic White Americans. link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. population).

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. Newsletter distribution platform MailChimp has a podcast that spotlights small business owners. Hold a Q&A.

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