Waxing UnLyrical
MAY 17, 2013
Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. What You Don’t Want Me Thinking When I Buy From You.
Writtent Blog
FEBRUARY 27, 2014
Image credit: Wikimedia. Here are some ideas of where you can use stories to build relationships with your prospects and earn their loyalty. Details and imagery also quickly convey the best benefits of what you offer, especially the emotional roots of why customers buy from you. Practical Tips to Use Storytelling to Win Customers Over.
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