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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. That is the difference between social capital and influence, because they’re very different. Leaders of lines of business, leaders of the executive team. Jay: Absolutely.

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.”

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