For Social Business, Remember the 90-9-1 Rule
Webbiquity SMM
MAY 22, 2012
In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.
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