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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 186
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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 101
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. I hope that we continue down this path, and focus more on the social, and less on the “media&#. Largely, it didn’t happen.