article thumbnail

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183
article thumbnail

10 best competitor benchmarking tools in 2019

Unmetric

The tool also has an Influencer Auditor feature that churns out reports of an influencer’s profile with their engagement rate, follower count, and more. Hitwise offers you all the intel you need to get ahead of the competition. Pricing: Starting from $25 per month. G2Crowd Rating: N/A. G2Crowd Rating: 4.2.

Tools 85