Sprout Social

NOVEMBER 6, 2020

As Glassdoor’s Lead Product Marketing Manager Sophia Fox says, “The conversation that is shaping your employer brand perception is happening on Glassdoor with or without you, so you might as well join it.” Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

Review 96

Review FAQ Construction Metadata 96

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

JULY 4, 2023

For example, the Government of British Columbia has Guidelines for Government Use of Social Media. Build your archiving policies and procedures into your overall social media guidelines. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Metadata 17

Metadata Social Media HootSuite Policies 17

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools.

List 145

List Social Media HootSuite URL 145