Keyhole.co
JANUARY 18, 2024
For instance, Pumpkin, a pet insurance company, makes good use of its link in bio without making its profile appear too crowded. Plus, they place them strategically to draw attention to the link (where visitors can learn more about pet health and insurance information). Sometimes, less is more. How do they do it?
Pam Moore
JULY 13, 2020
Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?
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Pam Moore
JULY 13, 2020
Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?
Twist Image
OCTOBER 14, 2010
It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). You definitely don't want the insurance companies to know just yet. The company that figures out this magic formula wins. They get the traffic, usage, attention and engagement.
Pam Moore
JUNE 21, 2019
Findable – If your target audience can't find it, it's all for nothin'! Audience focused – Content must be focused on the reader more so than your own self promotion. Know your audience. Know what they want, need, desire. Get in their head and connect with them via content that helps them in business and/or life.
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