Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Nobody has evenly distributed influence.

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land.

Facebook 167

Facebook Consultant Social Media Sites 167