Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Are you getting engagement on your questions? Do you have the right mix of content?

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

NOVEMBER 16, 2016

It’s not that easy because Twitter users are lurkers. Many people will even engage (reply, like or Retweet) without ever reading what you linked to. Twitter provides users with free statistics showcasing your most engaging updates, allowing you to see which kinds of engagements each Tweet has brought.

Twitter 40

Twitter Tips Hashtag URL 40

Buzz Marketing for Technology

JULY 7, 2008

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. make your own Wink Widget!

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media 200

Social Media Tools Strategy Tips 200