Engagement Findability Retail Social CRM 
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APRIL 17, 2012
At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.
Techipedia: Tamar Weinberg
JANUARY 26, 2011
To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media has its benefits, including increased awareness and affinity toward the brand.
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