The Social Media Hat
DECEMBER 31, 2017
These are the most popular articles of 2017 as chosen by you, my readers. Also learn what The Social Media Hat accomplished in 2017 and has in store for 2018.
Twist Image
DECEMBER 31, 2017
Episode #599 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There is a real struggle in business today. Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. I've had the pleasure of knowing Mark Evans for a long while.
Proactive Report
DECEMBER 31, 2017
I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers. They trust reviews and editorial content. (Forrester Research). This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me.
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