Hootsuite

FEBRUARY 18, 2022

Find this update in Hootsuite’s desktop version and mobile app. Track the success of your posts with upgraded link settings on mobile. You’ll be able to apply link settings when composing on the go from Hootsuite’s mobile app, so you can track the success of posts using link shorteners and tracking parameters.

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Razor Social

APRIL 17, 2019

NLP systems are still not good at detecting the sentiment of text or spoken word. mobile monkey ) which allow you to easily create a chatbot. The more sophisticated ones also use sentiment analysis to understand the emotion behind the user’s words. Not sure if we’ll use this…may come up with a new diagram.

Marketing 109

Marketing Software Data Curation 109

Laurel Papworth

MARCH 10, 2011

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. Probably doesn’t give laptops or mobile phones to staff. There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies.

Engagement 111

Engagement Social Media Diagrams Yammer 111

Webbiquity SMM

JANUARY 24, 2012

Scot Wheeler presents a helpful diagram for evaluating social media while also noting that “ROI is not always the best way to evaluate the value of social media engagement to an organization…Often, when management asks for the ROI on social media, what they are really asking for is the value of social media engagement to the business.”

Social Media 190

Social Media Tips ROI Nielsen 190