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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. All employ a strong UGC curation strategy.

Travel 94
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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

By leveraging user-generated content and building a community, brands can create relationships with customers, who then become brand advocates and some of the best micro-influencers. For the Breckenridge Tourism Office , who wanted to encourage more visitors, it was a natural fit. What’s the Difference?

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Old Navy curates this content from various social media platforms and displays it on its website. The small town of Breckenridge, Colorado managed to increase the flow of tourism coming in by leveraging the power of social media. Article derives their UGC by curing content from social media through the #ourArticle hashtag on Instagram.

UGC 59
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Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where. Live events, meetups and talks are great times to create and curate content. Monitor brand mentions, tags, and hashtags. At Buffer, we also use a few branded hashtags on Instagram.

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On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Not-so-obvious: Use hashtags smartly. If you’re sharing PR-related content, an obvious hashtag is #pr. A not-so-obvious hashtag to include is #solopr, which is related to Kellye Crane ‘s Twitter chat. Everything we do, every decision we make, is influenced, in part, by some sort of list.

List 161
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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

The takeover host might be a celebrity, an influencer, or even a team member. By inviting an influencer to take over your account, you’ll be able to connect with their followers too! Influencers are great at what they do because they know how to connect with an audience. Benefits for influencers. Build trust.

Hosting 111
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17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

A creator account has its own set of benefits for influencers and content creators. As we explain in our post on creating an Instagram aesthetic , color influences buying decisions and brand recognition. Use hashtags wisely. Hashtags are a key way to increase your visibility and discoverability.

Instagram 112