Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Webbiquity SMM

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Why would Starbucks need their own digital network? What’s Next (Potentially)?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144