Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Integrate Social Media into Product Marketing (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media. This article presents fourteen tips for achieving this goal, most of which are common sense but which may inspire you to get more active. Is it in your pitch? My favorite? #14

Marketing 265

Marketing SEO Journal Engineering 265