The Realtime Report

JULY 20, 2012

Tumblr: 65 million blogs. via Tumblr. Sponsored Stories ads are paying off for Facebook, with CPM rates jumping 58% for both desktop and mobile Facebook ads in the last year. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. Renren: over 170 million users. via LinkedIn.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

The Realtime Report

JULY 6, 2012

Tumblr: 62 million blogs. via Tumblr. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn. Google Plus: 170 million “people who have upgraded” via Google. Instagram: 50 million users. Tagged: 20 million unique monthly users. via Tagged. via Foursquare. New Zealand.

Cost 142

Cost Social Networking CPC CPM 142

Little Web Giants

NOVEMBER 4, 2014

Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Dustin Moskovitz. Chris Hughes. Mark Zuckerberg. Net Income.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Dustin Moskovitz. Chris Hughes. Mark Zuckerberg. Net Income.

Social Media 28

Social Media Facebook Marketing CPM 28

Webbiquity SMM

AUGUST 18, 2012

The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. Tumblr grew 900% in 2011 and now has 90 million users. Jeff Bullas ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. Tumblr grew 900% in 2011 and now has 90 million users. Jeff Bullas ).

Statistics 198

Statistics Social Media B2B Marketing 198

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. After all, time is money.

Social Media 268

Social Media Marketing Policies Sysomos 268