Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Buffer Social

JULY 25, 2019

Steve Jobs had a reputation for taking customer research with a grain of salt. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. Sentiment — Are people talking positively or negatively about your brand? Here’s why. Every bit of social media data is behavioral data.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275