Why You are Probably Analyzing the Performance of Your Social Content Incorrectly
Ignite Social Media
MAY 9, 2017
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If your aim is driving impressions, pay close attention to your CPM. Driving engagements?
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