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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Driving engagements? Driving traffic?

Nielsen 120
Nielsen Content Comparison CPM 120
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). They offer 2 products: Heartbeat and MAP. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

Crimson Hexagon 275
Crimson Hexagon Analytics Radian6 Sysomos 275
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