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Studies Determining The Value of a Facebook Fan

Mindjumpers

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year. Propensity to recommend.

Hitwise 255
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19 Social Media KPIs You Should Be Tracking

Hootsuite

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?