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Studies Determining The Value of a Facebook Fan

Mindjumpers

AUGUST 17, 2011

by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. And I think these are some very essential points to take into account in order to understand a pattern of behaviour of Facebook brand fans: Product spending. Individuals have different online patterns of behaviour.

Hitwise 255
Hitwise Study Facebook Patterns 255
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19 Social Media KPIs You Should Be Tracking

Hootsuite

MAY 17, 2021

Decide on a pattern that will help you clearly see growth patterns and developments, and react quickly when things aren’t working great. Here’s how to calculate it: Cost per thousand impressions (CPM). This metric measures your followers’ brand loyalty. Define your cadence. Are you tracking your KPIs weekly?

Social Media 145
Social Media HootSuite Metrics CPC 145
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