Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective. This past holiday was a win for social media advertisers. That includes $122.9

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CPM Discount Buy Cost 60

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. So why the shift?

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145