Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). Biddable Ads. Hashtag Challenge.

Advertising 93

Advertising CPM UGC API 93

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Key Takeaways. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Facebook Playables are mobile-only interactive previews of your game or apps. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145