agora pulse

OCTOBER 19, 2017

This is the most obvious social media KPI but still one to include. You can set a KPI around the number of people following you on social media to make sure your fan base is growing according to your expectations. It is important to remember that your social media KPIs should be reviewed each year.

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

OCTOBER 3, 2023

For example, if green represents an increase in sales in one chart, it should represent a decline in negative sentiment in another chart. For example, if your click-through rate is 4.5%, is that a good number? In the example above, industry benchmarks and previous quarter numbers can add context.

Data 98

Data Patterns CPI Analytics 98

Hootsuite

JUNE 8, 2020

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Below, see an example of what you would see as an advertiser creating these ads. Below that, an example of what the user sees. Want to shine a light on your products and services? Commercials.

Advertising 145

Advertising CPI How To Metrics 145