Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer
Buffer Social
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!
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