PPC: A Viable Alternative to Organic Traffic for Bloggers?
ProBlogger
DECEMBER 2, 2013
The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. You can’t do that with SEO. CPA offers. PPC isn’t an alternative to SEO traffic. By putting all of your eggs in one basket (and focusing solely on SEO) from the outset you’re asking for trouble.
44 
Let's personalize your content