PPC: A Viable Alternative to Organic Traffic for Bloggers?
ProBlogger
DECEMBER 2, 2013
The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. You can’t do that with SEO. CPA offers. Email list opt-in (addresses can be used in future email marketing campaigns). PPC isn’t an alternative to SEO traffic. It’s not free. No problem!
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