PPC: A Viable Alternative to Organic Traffic for Bloggers?
ProBlogger
DECEMBER 2, 2013
The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. Pause your PPC campaigns and you can pick up where you left off when you get home. You can’t do that with SEO. CPA offers. Email list opt-in (addresses can be used in future email marketing campaigns).
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