Jon Loomer

NOVEMBER 6, 2018

What’s the most pressing issue? Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPC going up/down? I’m keeping an eye on all these issues: Reach. Is my CPA going up/down? Is my CPA going up/down? Remember: YOU GOT THIS. Is my CTR going up/down?

Organization 165

Organization CPA Facebook CPM 165

Convince & Convert

MARCH 19, 2018

Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. For inspiration, watch this example from UNICEF.

CPM 151

CPM CPA ROI Campaign 151

Little Web Giants

NOVEMBER 4, 2014

and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). If you enjoyed this post, sign up to our newsletter mailing list and we’ll let you know when the next issue in this series is published. Newsletter Sign Up.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). If you enjoyed this post, sign up to our newsletter mailing list and we’ll let you know when the next issue in this series is published. Newsletter Sign Up.

Social Media 28

Social Media Facebook Marketing CPM 28