Jon Loomer

NOVEMBER 6, 2018

What’s the most pressing issue? Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPC going up/down? I’m keeping an eye on all these issues: Reach. Is my CPA going up/down? Is my CPA going up/down? Remember: YOU GOT THIS. Is my CTR going up/down?

Organization 165

Organization CPA Facebook CPM 165

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis.

CPM 148

CPM CPA ROI Campaign 148

Little Web Giants

NOVEMBER 4, 2014

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. and it also must be at least double the cost-per-click (CPC) bid. Conversion pixels are used to track conversions on clicks to a website.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. and it also must be at least double the cost-per-click (CPC) bid. Conversion pixels are used to track conversions on clicks to a website.

Social Media 28

Social Media Facebook Marketing CPM 28