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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Engagements: A count of all social actions taken on a piece of content, such as likes, comments, and shares. Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. CPL CPA CPC ROAS.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Depending on if you’re measuring organic content performance or the performance of your ads, there are different metrics available. Videos Your Followers Watched: Overview of content that is most popular with your followers. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags.

Analytics 154
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. Repurposing content from Facebook to other platforms (e.g.,

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Social Media Marketing Guide: Facebook

Little Web Giants

It has a range of privacy settings allowing users to share content privately with select contacts or to share more broadly. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Businesses can create pages and accrue fans.

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Social Media Marketing Guide: Facebook

Little Web Giants

It has a range of privacy settings allowing users to share content privately with select contacts or to share more broadly. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Businesses can create pages and accrue fans.