Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Engagements: A count of all social actions taken on a piece of content, such as likes, comments, and shares. Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. CPL CPA CPC ROAS.
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