Waxing UnLyrical

APRIL 15, 2015

So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata.

Communities 100

Communities Travel Metadata Content management systems 100

ProBlogger

AUGUST 24, 2014

Always socialize the content you produce, but make sure to include a healthy mix of re-Tweets of informative, inspiring, and relevant content. Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. Content Attribution.

Content 54

Content Metadata How To URL 54

Waxing UnLyrical

AUGUST 9, 2018

Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. The speed of change in content consumption; The need for omnichannel ready content; and. The need for Bot-Readable Content.

Content 181

Content Module Metadata Case Study 181