Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content.

Building a New Kind of Cruise Community

Waxing UnLyrical

Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D. Lasica.

HubSpot vs. Marketo: Which is Better?

Oktopost

Ad campaign management. Integrations with such platforms as Metadata and Adroll. for ad campaign management are also available. Project management. Social Media Management. Content Management System (CMS). For companies seeking to manage all their marketing (and sales) activities in one place, HubSpot is the right choice. Naturally, as an enterprise solution, HubSpot does have a developed eco-system of partners and integrations.

How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Content Marketing = Guaranteed SEO. Everyone loves visual content! Add Metadata.

SEO 80

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. eLearning & Deliberative Moments.

How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web.