Why social media teams will be at the center of conversational commerce
Sprout Social
JULY 7, 2021
The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform. And two billion users access WhatsApp on a monthly basis, making it the most popular messaging app worldwide. They have a clear grasp on your brand voice.
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