Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Here’s what this means in terms of user engagement.
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