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This Week in Social Media – 8/14/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Comparisons and “Versus” Content. Texts work for some businesses to share content, while others may opt for mobile push notifications from tools like Pushbullet.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Comparisons and “Versus” Content. Texts work for some businesses to share content, while others may opt for mobile push notifications from tools like Pushbullet.

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