Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Differences in social listening software are vast.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Differences in social listening software are vast.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87