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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

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20 Most followed brands on Instagram

Unmetric

With 34 million followers, Zara reigns supreme on this platform with captivating images, videos, and killer influencer campaigns. were incorporated into this evening ensemble created by the House’s petites mains for the Autumn-Winter 2019-2020 #DiorCouture collection by #MariaGraziaChiuri. Louis Vuitton – 33 million followers.

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How digital content creators are reshaping brand strategies

Sprout Social

For example, though Subway has grown an impressive TikTok presence , creator Ben Mofitt garnered over 221,000 likes and more than 2,300 comments on his video about the sandwich company—stats that eclipse their average engagements. Notes, a refillable candle company, partnered with creator ReLauren to promote their candles.

Strategy 118