Measuring and Monitoring Online Reputation: What, Why, and How
ProBlogger
SEPTEMBER 12, 2012
What it does is effectively measure online influence through the prism of social network import and reach. Make sure you are the owner of all the domain names associated with your name; if you go by Jon Lener, try to secure access to jonlener.com, jon-lener.org, jonlener.net, and all the exact-match variations you can get.
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