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Social Media Marketing Guide: Facebook

Little Web Giants

Company, Organization or Institution. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. There are six categories of pages: Local Business or Place. Brand or Product.

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Social Media Marketing Guide: Facebook

Little Web Giants

Company, Organization or Institution. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. There are six categories of pages: Local Business or Place. Brand or Product.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

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