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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? Maybe a Wiki? If you want to help, help.

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3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

The way to make people care about your content and company. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Construct a top three for a short article. The word is eBook.

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How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat

Buffer Social

We are so grateful to have an amazing community who keeps coming back each week, offers a breadth of knowledge and drives us to be a better company and community. Afterward, Nicole would curate the tweets into a Storify story and blog recap and document the stats in an internal document. alt text: https://t.co/OslglKz8xr

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