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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? Where’s the community spirit in that?

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How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat

Buffer Social

— we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. . What began as a curious community experiment has grown into a pillar of our community efforts. Community has been a driving force within Buffer from the start. Our current #bufferchat workflow.

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