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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts.

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Soon Twitter came to the attention of Facebook’s Mark Zuckerberg who offered Biz and co-founder Jack Dorsey $500 million for the company, which was at the time valued at $25 million. This tactic proved to be highly effective as seen in these Storified tweets. They turned the offer down. Editor’s note: I’d have taken the cash!).

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it. You can also scan the highlights of this webinar on Twitter by reading the Storify below. A majority of tweets to a brand go unanswered! –

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