Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Celebrating the first #Nike hashtag was an incredible idea. What’s your “first”? Sprinkle in shout outs.

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Communities Instagram Crowdsourcing Hashtag 150

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. These days, a lot of companies handle customer service via social media.

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Loyalty Brands How To Discount 84

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Tools Tips Marketing Social Media 277

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Why Hashtags? Hashtag Analytics Tools.

Hashtag 108

Hashtag Analytics Fashion Campaign 108