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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts.

Team 149
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts.

Team 98
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. If you’re new to hiring social media managers, you may not know what to look for, who to hire, and how to onboard your team for success. What does a social media team do? But we can help!

Skills 80
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Audiences or communities? Defining the new social media landscape

Sprout Social

Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. It’s no surprise then that marketers’ top goal when working with creators is to reach new audiences. Community platforms work in the same way, putting the focus on interpersonal relationships.