Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Social media optimization is a big part of our business for several reasons.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Laurel Papworth

APRIL 9, 2010

If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. People can also be bullied online by groups of people such as class groups or collective members of an online community.

Case Study 104

Case Study Study Blogger Communities 104

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128